![]() Although the term transmedia has most often been associated only with corporate media at the center, taking amateur works as the paradigmatic example produces new insights into the affordances of digital technology, beyond the industry’s limitations, namely how transmedia creativity can function in the absence of the need to remain marketable, to maintain a coherent brand, and to work within a corporate family of conglomerated media companies. ![]() This article explores new forms of serial structure found in transmedia story worlds, with particular attention to the innovations of amateur transmedia works.
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